The most powerful and advanced Pro models ever
With an all-new design powered by A19 Pro, iPhone 17 Pro features the best-ever performance, camera systems, and battery life in an iPhone.
“CUPERTINO, CALIFORNIA Apple today introduced iPhone 17 Pro and iPhone 17 Pro Max with a striking new design that delivers a dramatic leap in performance. Both models feature A19 Pro, the most powerful and efficient chip for iPhone yet, enabling the advanced camera systems, next-level mobile gaming, and Apple Intelligence. Built with an Apple-designed vapor chamber that is laser-welded into a strong, light, and thermally conductive aluminium unibody, iPhone 17 Pro and iPhone 17 Pro Max deliver Apple’s best-ever performance and an enormous leap in battery life. Three 48MP Fusion cameras — Main, Ultra Wide, and an all-new Telephoto — offer the equivalent of eight lenses, including the longest optical-quality zoom ever on iPhone at 8x, and the innovative 18MP Center Stage front camera takes selfies to the next level. With new industry-first video features built for pro filmmakers and content creators, including ProRes RAW, Apple Log 2, and genlock, iPhone integrates even more seamlessly into the largest and smallest of productions. Both models feature the Ceramic Shield 2 front cover with 3x better scratch resistance, and for the first time, Ceramic Shield protects the back of iPhone..”
A New Design for Higher Sustained Performance
iPhone 17 Pro and iPhone 17 Pro Max are available in three beautiful new finishes — deep blue, cosmic orange, and silver. Pre-orders begin Friday, September 12, with availability beginning Friday, September 19..
“iPhone 17 Pro is by far the most powerful iPhone we’ve ever made, with a stunning new design rebuilt from the inside out to maximise performance and deliver an enormous leap in battery life,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With three 48MP Fusion cameras, a new Center Stage front camera experience, and pro-level video features, the creative opportunities are endless. iPhone 17 Pro sets a new standard for the smartphone industry and is a massive upgrade for our most demanding users.”
“Most of us felt like we could trust each other to be quarantined together, so we didn’t need to wear masks or stay far apart.”
Apple Design Award Winners: Apps
The new brushed aluminium unibody design is crafted with a lightweight aerospace-grade 7000-series aluminum alloy to deliver the best-ever thermal performance in an iPhone. On the back, the plateau creates additional space for internal components — making room for a larger battery. The antennas are integrated around the perimeter for the highest-performing antenna system ever in an iPhone.
“The new internal architecture features an Apple-designed vapor chamber to enhance heat dissipation and performance. Deionised water is sealed inside the vapor chamber, which is laser-welded into the aluminium chassis to move heat away from the powerful A19 Pro, allowing it to operate at even higher performance levels. The heat is carried into the forged aluminium unibody, where it is distributed evenly through the system, managing power and surface temperatures to deliver incredible performance while remaining comfortable to hold. The unibody design creates space for a larger battery, and with the efficiency of A19 Pro and advanced power management of iOS 26, iPhone 17 Pro Max offers the best battery life ever in an iPhone. And, both models can charge 50 percent in 20 minutes with an optional high-wattage USB-C power adapter like Apple’s new 40W Dynamic Power Adapter with 60W Max.”
Apple Design Award Winners: Apps
A Gorgeous Display and Industry-Leading Durability
Available in 6.3-inch and 6.9-inch sizes,2 the Super Retina XDR display is protected by Ceramic Shield 2, tougher than any smartphone glass or glass-ceramic, with a new Apple-designed coating for 3x better scratch resistance and improved anti-reflection to reduce glare. The gorgeous displays feature ProMotion up to 120Hz, Always-On, and 3000 nits of peak outdoor brightness — the highest ever on iPhone — and 2x better outdoor contrast. For the first time, Ceramic Shield protects the back of the devices, delivering 4x better resistance to cracks than the back glass on previous models.
A19 Pro: The Most Powerful and Efficient iPhone Chip Ever
A19 Pro is Apple’s most capable iPhone chip yet. When paired with the Apple-designed vapor chamber, A19 Pro enables iPhone 17 Pro and iPhone 17 Pro Max to deliver up to 40 percent better sustained performance than the previous generation — ideal for gaming, video editing, and running large local language models. The 6-core CPU is the fastest CPU in any smartphone, and the 6-core GPU architecture includes Neural Accelerators built into each GPU core, a larger cache, and more memory than A18 Pro. The GPU works in tandem with the new 16-core Neural Engine to power Al models, stunning graphics, and AAA gaming titles like Arknights: Endfield, enabling hardware-accelerated ray tracing and higher frame rates.3
The iPhone 17 lineup also introduces N1, a new Apple-designed wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread. In addition to powering the latest generation of wireless technologies, N1 improves the overall performance and reliability of features like Personal Hotspot and AirDrop.
For more information on the apps and games, visit the App Store.
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